So when one of my favourite fashion bloggers announced that she was releasing a clothing line, naturally I wanted a slice of the action. The insanely talented and oh so stylish Mancunian Megan Ellaby has created a clothing line: 'Saturday by Megan Ellaby', and this time round it's the turn of the jumpers. 'Saturday' because these pieces are ideal for wearing on all sorts of Saturdays - be that a casual one, a smart one or an night one. The knits are interchangeable in terms of styling choices making any one of these pieces a worthwhile investment. Those that are familiar with Megan's style will know she doesn't shy away from clashing colours and bold prints so this collection was never going to be a boring one. After watching Megan's Youtube reveal and the breakdown of all five jumpers, I gravitated towards 'The Pop of Colour Knit' (which sadly, although not surprisingly, is sold out now) as I'm the world's biggest fan of roll necks and the subtle, handwritten detail against the navy blue wool was calling me! Since the launch of this line Megan has confirmed the designs for a second collection which I'm eagerly awaiting to see! Roll on round two!
The packaging and branding is something Megan has clearly taken into consideration and it's details like these that make fashion labels stand out in a very saturated market. The clam cuff branding on the sleeve of every jumper is a classy way to trademark Megan's brand whilst also adding a little bit of something extra to (in the case of this particular jumper) an otherwise plain sleeve.
When I was watching the Youtube reveal, Megan made a point of mentioning the quality of her collection in terms of materials. Each jumper is made out of 100% Italian Merino wool, which of course means the jumpers aren't going to be cheap but the price can be seen in the quality. This seems poignant at this point in time when there's plenty of awareness of the fact that the fashion industry is one of the biggest contributors to climate change. Fast fashion and consumerism are killing our planet and pretty much everyone has a part to play in this global issue. The quality and cost that comes with buying one of Megan's pieces has got me thinking about investing in fashion so that mass consumption can be reduced. A common way that many of us shop is to buy at record breaking low prices to then go and wear the garment in question a few times before throwing it away or leaving it to gather dust in our wardrobes. Everyone, and most definitely me, is guilty of this but it simply isn't sustainable. This way of life is fuelled by 'Instagram culture' which often means that once you've been seen in a particular outfit, there is a fear of re-wearing it. This attitude needs to change but it's easier said than done - I'm very much guilty of this and it's hard in this day and age when so much emphasis is based upon aesthetics. It doesn't help that retailers are churning out weekly collections opposed to the standard four collections a year that align with the seasons. 52+ collections a year is beyond excessive. Investing in pieces that are guaranteed to last and that can be styled up in different ways is a way to reduce consumption.With the jumper that I purchased from Megan's collection being £75 I certainly can't make a habit of buying pieces at this cost, but making a conscious effort to think about wearability and longevity is a step in the right direction. Being aware of the problem is important and as someone who loves to shop and consume fashion it's a hard pill to swallow. This doesn't mean that I won't be buying pieces that are of a regular quality, because sadly my student loan doesn't allow for that, but I like to think that I'll always think about the effects that garments are having on our precious Earth. 'Stacey Dooley Investigates: Fashion's Dirty Secrets' is an eye opening BBC documentary about the devastating effects that the fashion industry is having on our planet which goes into depth about different issues surrounding fashion and the environment.
Back to the jumper - it fits like a dream and Megan has nailed it as expected. Thanks for creating a banging collection and consequently making me think about a better way to shop.
Mais xx
The packaging and branding is something Megan has clearly taken into consideration and it's details like these that make fashion labels stand out in a very saturated market. The clam cuff branding on the sleeve of every jumper is a classy way to trademark Megan's brand whilst also adding a little bit of something extra to (in the case of this particular jumper) an otherwise plain sleeve.
When I was watching the Youtube reveal, Megan made a point of mentioning the quality of her collection in terms of materials. Each jumper is made out of 100% Italian Merino wool, which of course means the jumpers aren't going to be cheap but the price can be seen in the quality. This seems poignant at this point in time when there's plenty of awareness of the fact that the fashion industry is one of the biggest contributors to climate change. Fast fashion and consumerism are killing our planet and pretty much everyone has a part to play in this global issue. The quality and cost that comes with buying one of Megan's pieces has got me thinking about investing in fashion so that mass consumption can be reduced. A common way that many of us shop is to buy at record breaking low prices to then go and wear the garment in question a few times before throwing it away or leaving it to gather dust in our wardrobes. Everyone, and most definitely me, is guilty of this but it simply isn't sustainable. This way of life is fuelled by 'Instagram culture' which often means that once you've been seen in a particular outfit, there is a fear of re-wearing it. This attitude needs to change but it's easier said than done - I'm very much guilty of this and it's hard in this day and age when so much emphasis is based upon aesthetics. It doesn't help that retailers are churning out weekly collections opposed to the standard four collections a year that align with the seasons. 52+ collections a year is beyond excessive. Investing in pieces that are guaranteed to last and that can be styled up in different ways is a way to reduce consumption.With the jumper that I purchased from Megan's collection being £75 I certainly can't make a habit of buying pieces at this cost, but making a conscious effort to think about wearability and longevity is a step in the right direction. Being aware of the problem is important and as someone who loves to shop and consume fashion it's a hard pill to swallow. This doesn't mean that I won't be buying pieces that are of a regular quality, because sadly my student loan doesn't allow for that, but I like to think that I'll always think about the effects that garments are having on our precious Earth. 'Stacey Dooley Investigates: Fashion's Dirty Secrets' is an eye opening BBC documentary about the devastating effects that the fashion industry is having on our planet which goes into depth about different issues surrounding fashion and the environment.
Back to the jumper - it fits like a dream and Megan has nailed it as expected. Thanks for creating a banging collection and consequently making me think about a better way to shop.
Mais xx
